Snapchat is an innovative messaging app that allows users to send short, 10 second snippets of videos and photos to friends and family. Mostly used to send unedited selfies and silly videos, it can also be beneficial to small businesses trying to reach out to a younger demographic.
Last year, October of 2013, snapchat released a new feature: Snapchat Stories. With this feature, you can compile as many photos and videos as you want into one large “story” that stays up for 24 hours and is accessible to all your snapchat followers.
If you own a small business, Snapchat makes branding so much easier and a lot more fun. You can share anything from what your office looks like to the clients or people you work with. You can easily promote events and show your audience what you do and how you do it. Basically anything you could share on Facebook, Instagram, or Twitter, you could do on Snapchat.
But if you can do the same thing on Snapchat that you can do on Twitter, Facebook, and Instagram, why not just use the latter three? Well, statistics show that Snapchat is being utilized more frequently by the younger demographic; those that are in high school, college, or recent grads are utilizing this form of social media, according to research done by the Pew Research Center.
“Among cell phone users, fully 26% of 18-29-year-olds report using Snapchat, a figure which plummets to 5% among 30-49-year-olds, 3% of the 50-64 crowd and 2% of those 65 and older (Marketing Charts).”
Large businesses have caught onto this and are marketing to their younger audience with the app. Familiar brands such as Taco Bell and GrubHub utilize Snapchat to promote new items and promotions for their business. They advertise their Snapchat username first on Twitter, and then post their “special surprise” via Snapchat.
Clothing brand Rebecca Minkoff, utilized the same strategy to debut their new Spring 2014 fashion line just moments before it hit the runway. Your small and growing business could be doing the same thing.
Snapchat can be a great strategy to try out for those of you who desire to reach a younger audience. If your audience doesn’t fall within the demographic listed above, you might just want to stick to your traditional Facebook, Twitter, LinkedIn. But it’s always something to consider.
Do you think you will implement Snapchat in your marketing strategy?
Stay connected and follow Medley on Twitter @MedleyInc.