Brain Candy Blog

Archive for 2015

Connecting with the Latina Mother

Cynthia-bump-Jr-medleyinc

Cynthia Murga, Senior Account Executive

Marketers are now well aware of the Hispanic buying power, but they have also discovered the power of the Latina Mother. A study in 2013 showed that in the Hispanic culture the Latinas are the primary decision makers in the household. As a Latina woman and mother this study resonates with me personally. Growing up and even now in my own household, my decisions are valued and whether it’s my child’s education, …