Brain Candy Blog

Archive for the ‘Bloggers’ Category

Can Snapchat Be Used For Small Businessess?

Snapchat is an innovative messaging app that allows users to send short, 10 second snippets of videos and photos to friends and family. Mostly used to send unedited selfies and silly videos, it can also be beneficial to small businesses trying to reach out to a younger demographic.

Last year, October of 2013, snapchat released a new feature: Snapchat Stories. With this feature, you can compile as many photos and videos as you want into one large “story” that stays …

How-to Perfect a Cold Call

Let’s admit it. We’ve all been on the receiving side of a phone call from a person that we have never heard of nor seen in our life, but they surely know everything about us, enough to sell us something at least. How the conversation goes depends on how you feel about what their requesting and their delivery. A majority of us respond well to people who are to the point with a warm, inviting tone. Now, this method won’t always work, but 9 times out of 10, …

Dear Blogger…

Let’s face it,  whether traditional media likes it or not,  blogs are here to stay!  From tiny blogs with 100 page views a month, to personal blogs written by individuals who have become their own brands, to large blogs that have taken on a life of their own, bringing in more advertising dollars than traditional print media; blogs and bloggers aren’t going anywhere, and therefore should be a part of any effective public relations campaign.  However, bloggers and blogs can not be approached in the same manner of traditional media, …