Brain Candy Blog

Archive for the ‘Career’ Category

How-to Perfect a Cold Call

Let’s admit it. We’ve all been on the receiving side of a phone call from a person that we have never heard of nor seen in our life, but they surely know everything about us, enough to sell us something at least. How the conversation goes depends on how you feel about what their requesting and their delivery. A majority of us respond well to people who are to the point with a warm, inviting tone. Now, this method won’t always work, but 9 times out of 10, …

Delivering the Message Matters: Becoming Your Client’s Spokesperson

Cynthia Murga Medley Inc Spokesperson Blog

In many occasions PR professionals find themselves having to step in for their client’s media needs, and in instances becomes a spokesperson. The spokesperson is often the face of the company and the brand, so it’s important to remember that becoming the messenger really matters in order to deliver a consistent message of a specific brand, service, product or event.

Working with Medley-Inc., I’ve had the pleasure of sharing the stories of …

Do You Have What It Takes To Be A Publicist?

WhitleyandCynthia

Several months ago when I landed my first job in PR, I was excited, anxious and eager, all at the same time. I knew it would challenge in me in new ways, while also providing a sense of fulfillment, because, let’s be honest; post-college it’s not easy landing a job in the industry. Now, five months later I’ve been able to grow as professional, publicist and I’ve been challenged in ways that I never imagined. I love …