Brain Candy Blog

Archive for the ‘Marketing’ Category

Can Snapchat Be Used For Small Businessess?

Snapchat is an innovative messaging app that allows users to send short, 10 second snippets of videos and photos to friends and family. Mostly used to send unedited selfies and silly videos, it can also be beneficial to small businesses trying to reach out to a younger demographic.

Last year, October of 2013, snapchat released a new feature: Snapchat Stories. With this feature, you can compile as many photos and videos as you want into one large “story” that stays …

How-to Perfect a Cold Call

Let’s admit it. We’ve all been on the receiving side of a phone call from a person that we have never heard of nor seen in our life, but they surely know everything about us, enough to sell us something at least. How the conversation goes depends on how you feel about what their requesting and their delivery. A majority of us respond well to people who are to the point with a warm, inviting tone. Now, this method won’t always work, but 9 times out of 10, …

Create a Winning Story, Build a Winning Brand

(Tiana Parker sharing her story of courage and being fearless at the Dove Skincare Self-Esteem Weekend)

As humans, we inherently have the desire to be a part of something unique and interesting. Success stories are much more inspiring when they involve a point of struggle and hardship.

The same principle is applied to branding. Take the shoe brand TOMS Shoes for example. While I admit to initially thinking they weren’t quite my cup of tea, I and thousands of people around the world quickly became …

Delivering the Message Matters: Becoming Your Client’s Spokesperson

Cynthia Murga Medley Inc Spokesperson Blog

In many occasions PR professionals find themselves having to step in for their client’s media needs, and in instances becomes a spokesperson. The spokesperson is often the face of the company and the brand, so it’s important to remember that becoming the messenger really matters in order to deliver a consistent message of a specific brand, service, product or event.

Working with Medley-Inc., I’ve had the pleasure of sharing the stories of …

Tech for Her: Ashley Small on Great Day Houston

Some days my job is beyond cool. Today was one of those days. I had the chance to share details about some of my favorite gadgets for the fashionable tech girl on Great Day Houston. Still swooning.

In case you missed it, watch the segment below and keep scrolling for details on why these gadgets and accessories make the perfect gift for the sophisticated tech gal!

 

 

1. ZipStick by AR …

Capturing the Hispanic Market

MedleyIncBrainCandyBlogCynthiaMurga

American based companies are now understanding the influence of the Hispanic consumer and are shifting more of their focus and marketing efforts to attract the Latin market.

The 2012 Nielson report suggests that “Hispanics are the fastest growing ethnic segment expected to grow 167 percent from 2010 to 2050, compared to 42 percent for the total population.”

I often look to my own parents and family members to understand their marketing needs, and surprisingly, …

Brain Candy for Biz Workshops Return: 3 Lessons Learned

Entrepreneurship is the greatest adventure and one of life’s most bittersweet journeys. Mostly because we’re often required to learn through trial and error, and error, and error…you get the point, right?

Well after two years, three different host locations and the chance to meet almost 100 small business owners, I’m thinking I finally got it right with my workshops. The public response has been positive overall, and I’m grateful for the opportunity to help others succeed. I can’t help but break dance (in my head), when I see a past …

We’re a Pinnin’…You Should Too!

Considering our client base is comprised of 90% women, we naturally were excited about the potential thrills, joy and reach, of course- of Pinterest- which has a user base of more than 80% female users. However, we’re never quick to invest time and energy into the latest trends in social media, so we gave it a while to see if this would be the real deal.

Fast forward to 2013, and the lady lovin’ website and mobile app has reached more than 70 million users, attracting on average …