Brain Candy Blog

Archive for the ‘Personal Brand’ Category

Can Snapchat Be Used For Small Businessess?

Snapchat is an innovative messaging app that allows users to send short, 10 second snippets of videos and photos to friends and family. Mostly used to send unedited selfies and silly videos, it can also be beneficial to small businesses trying to reach out to a younger demographic.

Last year, October of 2013, snapchat released a new feature: Snapchat Stories. With this feature, you can compile as many photos and videos as you want into one large “story” that stays …

Capturing the Hispanic Market

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American based companies are now understanding the influence of the Hispanic consumer and are shifting more of their focus and marketing efforts to attract the Latin market.

The 2012 Nielson report suggests that “Hispanics are the fastest growing ethnic segment expected to grow 167 percent from 2010 to 2050, compared to 42 percent for the total population.”

I often look to my own parents and family members to understand their marketing needs, and surprisingly, …

Brain Candy for Biz Workshops Return: 3 Lessons Learned

Entrepreneurship is the greatest adventure and one of life’s most bittersweet journeys. Mostly because we’re often required to learn through trial and error, and error, and error…you get the point, right?

Well after two years, three different host locations and the chance to meet almost 100 small business owners, I’m thinking I finally got it right with my workshops. The public response has been positive overall, and I’m grateful for the opportunity to help others succeed. I can’t help but break dance (in my head), when I see a past …

Building a “Likeable” Personal Brand

Did you know a recent survey showed that 30% of companies now use social media and Google for their screening process? So a Facebook wall filled with messages of angst and pessimism leaves an ugly impact that may eventually affect one’s future negatively.

Brand yourself the right way and avoid the dreadful implications that social media can bring to people with “socially impaired” profiles. These tips can help you get started:

1. Represent yourself in a positive light

If your goal is to make yourself and your expertise …