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Connecting with the Latina Mother

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Cynthia Murga, Senior Account Executive

Marketers are now well aware of the Hispanic buying power, but they have also discovered the power of the Latina Mother. A study in 2013 showed that in the Hispanic culture the Latinas are the primary decision makers in the household. As a Latina woman and mother this study resonates with me personally. Growing up and even now in my own household, my decisions are valued and whether it’s my child’s education, …

Looking Back, Looking Ahead; A Letter from Medley President/CEO Ashley Small

Dear friends,

As we countdown to the final hours of 2014, I’d like to take a moment to express my sincere gratitude to each and every one of you for your continued support through the years. Can you believe we turned five this year?! I’m still in awe.

Yet here we are, and there’s much to look forward to and much that’s worth “soft bragging” about.

What excites me the most is seeing the culmination of all of the hard work that takes place behind the scenes. I’d like to …

Must-Have Black Friday Apps and Gadgets

From online shopping, to digital ads and instant cash rewards delivered via mobile apps, the shopping experience will never be the same. Last Saturday, Medley President Ashley Small shared her top picks for Black Friday savings apps and must-have gadgets on Fox 26. Before you hit the stores on Friday, plan ahead with these apps and gadgets:

1. Cartwheel by Target

  • Ditch print coupons and weekly ads for Cartwheel’s mobile, money-saving app.
  • Leading up to Black Friday, Cartwheel is offering 50 percent off a different toy every …

Dear Blogger…

Let’s face it,  whether traditional media likes it or not,  blogs are here to stay!  From tiny blogs with 100 page views a month, to personal blogs written by individuals who have become their own brands, to large blogs that have taken on a life of their own, bringing in more advertising dollars than traditional print media; blogs and bloggers aren’t going anywhere, and therefore should be a part of any effective public relations campaign.  However, bloggers and blogs can not be approached in the same manner of traditional media, …

Tech for Her: Ashley Small on Great Day Houston

Some days my job is beyond cool. Today was one of those days. I had the chance to share details about some of my favorite gadgets for the fashionable tech girl on Great Day Houston. Still swooning.

In case you missed it, watch the segment below and keep scrolling for details on why these gadgets and accessories make the perfect gift for the sophisticated tech gal!

 

 

1. ZipStick by AR …

We’re a Pinnin’…You Should Too!

Considering our client base is comprised of 90% women, we naturally were excited about the potential thrills, joy and reach, of course- of Pinterest- which has a user base of more than 80% female users. However, we’re never quick to invest time and energy into the latest trends in social media, so we gave it a while to see if this would be the real deal.

Fast forward to 2013, and the lady lovin’ website and mobile app has reached more than 70 million users, attracting on average …