Brain Candy Blog

Jan 23

Capturing the Hispanic Market

by MedleyBrainCandy

MedleyIncBrainCandyBlogCynthiaMurga

American based companies are now understanding the influence of the Hispanic consumer and are shifting more of their focus and marketing efforts to attract the Latin market.

The 2012 Nielson report suggests that “Hispanics are the fastest growing ethnic segment expected to grow 167 percent from 2010 to 2050, compared to 42 percent for the total population.”

I often look to my own parents and family members to understand their marketing needs, and surprisingly, …

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Jan 16

Brain Candy for Biz Workshops Return: 3 Lessons Learned

by MedleyBrainCandy

ashley-small-brain-candy-for-biz-medley-inc-blurred.jpg

Entrepreneurship is the greatest adventure and one of life’s most bittersweet journeys. Mostly because we’re often required to learn through trial and error, and error, and error…you get the point, right?

Well after two years, three different host locations and the chance to meet almost 100 small business owners, I’m thinking I finally got it right with my workshops. The public response has been positive overall, and I’m grateful for the opportunity to help others succeed. I can’t help but break dance (in my head), when I see a past …

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Jan 05

We’re a Pinnin’…You Should Too!

by MedleyBrainCandy

Medley Pinterest

Considering our client base is comprised of 90% women, we naturally were excited about the potential thrills, joy and reach, of course- of Pinterest- which has a user base of more than 80% female users. However, we’re never quick to invest time and energy into the latest trends in social media, so we gave it a while to see if this would be the real deal.

Fast forward to 2013, and the lady lovin’ website and mobile app has reached more than 70 million users, attracting on average …

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Dec 14

Building a “Likeable” Personal Brand

by MedleyBrainCandy

Kim Coles at Natural Resources Salon

Did you know a recent survey showed that 30% of companies now use social media and Google for their screening process? So a Facebook wall filled with messages of angst and pessimism leaves an ugly impact that may eventually affect one’s future negatively.

Brand yourself the right way and avoid the dreadful implications that social media can bring to people with “socially impaired” profiles. These tips can help you get started:

1. Represent yourself in a positive light

If your goal is to make yourself and your expertise …

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