Brain Candy Blog

Posts Tagged ‘Brand Development’

Create a Winning Story, Build a Winning Brand

(Tiana Parker sharing her story of courage and being fearless at the Dove Skincare Self-Esteem Weekend)

As humans, we inherently have the desire to be a part of something unique and interesting. Success stories are much more inspiring when they involve a point of struggle and hardship.

The same principle is applied to branding. Take the shoe brand TOMS Shoes for example. While I admit to initially thinking they weren’t quite my cup of tea, I and thousands of people around the world quickly became …