Brain Candy Blog

Posts Tagged ‘Branding’

Create a Winning Story, Build a Winning Brand

(Tiana Parker sharing her story of courage and being fearless at the Dove Skincare Self-Esteem Weekend)

As humans, we inherently have the desire to be a part of something unique and interesting. Success stories are much more inspiring when they involve a point of struggle and hardship.

The same principle is applied to branding. Take the shoe brand TOMS Shoes for example. While I admit to initially thinking they weren’t quite my cup of tea, I and thousands of people around the world quickly became …

Building a “Likeable” Personal Brand

Did you know a recent survey showed that 30% of companies now use social media and Google for their screening process? So a Facebook wall filled with messages of angst and pessimism leaves an ugly impact that may eventually affect one’s future negatively.

Brand yourself the right way and avoid the dreadful implications that social media can bring to people with “socially impaired” profiles. These tips can help you get started:

1. Represent yourself in a positive light

If your goal is to make yourself and your expertise …