Brain Candy Blog

Posts Tagged ‘Public Relations’

How-to Perfect a Cold Call

Let’s admit it. We’ve all been on the receiving side of a phone call from a person that we have never heard of nor seen in our life, but they surely know everything about us, enough to sell us something at least. How the conversation goes depends on how you feel about what their requesting and their delivery. A majority of us respond well to people who are to the point with a warm, inviting tone. Now, this method won’t always work, but 9 times out of 10, …

Dear Blogger…

Let’s face it,  whether traditional media likes it or not,  blogs are here to stay!  From tiny blogs with 100 page views a month, to personal blogs written by individuals who have become their own brands, to large blogs that have taken on a life of their own, bringing in more advertising dollars than traditional print media; blogs and bloggers aren’t going anywhere, and therefore should be a part of any effective public relations campaign.  However, bloggers and blogs can not be approached in the same manner of traditional media, …

Do You Have What It Takes To Be A Publicist?

WhitleyandCynthia

Several months ago when I landed my first job in PR, I was excited, anxious and eager, all at the same time. I knew it would challenge in me in new ways, while also providing a sense of fulfillment, because, let’s be honest; post-college it’s not easy landing a job in the industry. Now, five months later I’ve been able to grow as professional, publicist and I’ve been challenged in ways that I never imagined. I love …